Digital Marketing Plan

DO YOU HAVE A DIGITAL MARKETING PLAN?

Digital Marketing is a tricky thing. Unless it’s done purposefully, you will waste a lot of time and money. Done well, digital marketing will take your business, non-profit / organization, or school to the next level. Biznis Resource will ensure you always advertise directly to your target market to:

  1. Drive high-quality traffic to your site systematically and consistently!
  2. Convert site visits into qualified leads!
  3. Convert qualified leads into paying customers!

Biznis Resource will ensure you receive a positive return on each digital marketing investment (ROI) by first answering these 2 critical questions:

  • What is your average cost per lead?
  • What is your average cost to convert leads into customers?

Depending on your budget, Biznis Resource will help you create a unique Digital Marketing Plan (DMP) to meet your specific needs and goals, including any / all of the following:

– Affiliate Marketing
– Blog Marketing
– Content Marketing
– Digital Signage
– Email Marketing
– Geo Fencing
– Influencer Marketing
– Landing Page Marketing
– Mobile Device Marketing
– Multimedia Messaging Service (MMS) Marketing
– Offline Digital Marketing
– Pay-Per-Click (PPC) Ads

– Search Engine Marketing (SEM)
– Search Engine Optimization (SEO)
– Short Message Service (SMS) Marketing
– Smart Phone App Marketing
– Social Media Marketing
– Viral Marketing
– Websites
– WiFi Marketing

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Biznis Resource

Introducing Biznis Resource!

Watch this short video to learn more about Biznis Resource – the better, easier way!

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Biznis Software

Choosing the “Right” Software

With such a wide variety of software tools clamoring for your business and so many options among them, it becomes imperative to make calculated, data-driven decisions when considering any new software adoption. You must consider the data, business goals, and your budget, to name a few key factors. A technology plan then must be developed and adopted to focus money and energy where they will provide the greatest positive impact. Once a particular software is considered vital, both the pros and cons of each option must be considered before making the final decision.

The ultimate software choice can provide a critical missing link to help your business, non-profit / organization, or school function more efficiently and effectively! Unfortunately, software chosen too hastily can prove to be a monumental disaster requiring enormous resources of time and money to repair.

By first answering these 10 questions, you can be confident you are making the “right” software decision(s) for your business, non-profit / organization, or school:

  1. According to the data, what is your most critical need? (The most critical need is usually apparent after triangulating data sources).
  2. What other areas of need are causing problems?
  3. What are your business goals? Are they “S.M.A.R.T.”-oriented?
  4. What is your budget for this software adoption? Is it realistic / conservative?
  5. Do you need / want the new software to change your current workflow? Or do you just need the software to speed up and/or simplify your current workflow?
  6. Is it possible to customize your current software to meet your needs / wants? Is there an integration that can improve your current system without undergoing a completely new software adoption?
  7. Does your team have any recommendations? If so, what are they? Why?
  8. Does your professional network have any recommendations? If so, what are they? Why?
  9. Is there a Business Management Consultant who can help determine the answers to each of these questions and do the research behind the pros and cons of each software option? Or are you going to complete every step yourself / in-house?
  10. What software training will be needed to ensure full implementation? Which teams / departments need to be involved in the training? How long is reasonable to train / implement the software?

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Strength in Diversity - 2019 Report

Strength in Diversity

Only 7 states out-pace the rest of the country in economic diversity, with Utah and Missouri leading the way (Hachman Index of Economic Diversity, 2017):

  • Utah (96.9)
  • Missouri (96.8)
  • Arizona (95.7)
  • Illinois (95.6)
  • Pennsylvania (95.5)
  • Georgia (95.2)
  • New Hampshire (95)

In short, the more diverse the economy (the higher the index score), the more stable and strong the economy is. Note: a value of 100 would mean the state’s economic activity is distributed exactly like the national average. How economically diverse is your state?

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Charter School Growth

Charter School Growth

Charter school enrollment continues to climb. Yet, there are still a lot of questions and misunderstandings surrounding the differences between charters, private, and traditional schools.

The differences between charter schools, private schools, and traditional public schools are really quite simple. Charter Schools are public schools granted a “charter” by a state or university to specialize in a particular area of focus (i.e., academics / college prep., athletics / dance, military prep., musical / theater arts, etc.). Charter Schools still have to follow all state laws and rules pertaining to traditional public schools and are funded by the state and federal government (charter schools are free). Private schools do not have to follow any state or federal laws and rules.

Thinking about placing a student in a charter school or private school? Biznis Resource can help!

A few additional distinctions between charter schools and traditional public schools are:

  • Charter Schools typically limit class size to 25 or fewer students.
  • Charter School Principals or Directors usually function as the “superintendent” by interacting directly with the school’s Board of Directors.
  • Charter School Boards operate similarly to traditional school boards, only they typically focus on 1 school.
  • Charter School Boards and administrators are accountable to State School Boards and State Superintendents.

What has been your experience? Do you have questions or concerns? Need help finding a good charter school or private school to suit your family and student(s)?

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Opportunities in the West

Opportunities in the West

The highlighted areas mark “economically-distressed” areas designated by Governors in the western states for preferential tax treatment (Tax Cuts and Jobs Act of 2017).

  • 10% exclusion of deferred gains for investments held longer than 5 years
  • 15% exclusion of deferred gains for investments held longer than 7 years
  • 100% exclusion of deferred gains for investments held longer than 10 years Ready to start a business or invest in the West?

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States with High-growth Private Businesses

Top 5 States for Private Business Growth

The top 5 businesses for private business growth in 2018 (exceeding $2M in annual revenue) were:

  1. Virginia
  2. Utah
  3. Georgia
  4. Arizona
  5. Massachusetts

More specifically, the businesses highlighted in the chart have logged at least 3 years of 20% or more annual revenue growth! How is your private business doing? How does your state compare?

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Longest Expansion on Record

Longest Economic Expansion on Record

The U.S. economy has been expanding by an average of 1.5% / year since July, 2009 (113 months)!

This news can be both good and bad. It demonstrates how strong the economy has been, but it could also indicate the economy may begin to slow down. What do you think?

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The Economy is Starting on the Year on Solid Ground

2019 Is Starting off on Solid Ground

The economy has started the new year on solid ground, with low unemployment, tame inflation, and strong corporate earnings!

Despite uncertainty in the stock market, Washington, and abroad, indicators suggest there’s reason for cautious optimism as we begin 2019.

https://lnkd.in/gw_Gc7Us

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Digital Marketing

Essential Biznis Services

What is ailing your business, non-profit / organization, or school? Choose from these essential services to ensure you’re always getting more and paying less!

  • Accounting
  • Analytics
  • Broker
  • Capital
  • Consulting
  • Equipment
  • I.D. Theft Protection
  • Insurance
  • Law
  • Marketing – Digital
  • Marketing – Traditional
  • Merchant Services
  • Recruiting / Staffing
  • Software
  • Translations – Spanish / English

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