Mobile Apps can make a huge difference in driving traffic and sales to any business, non-profit / organization, or school. The data from mobile apps has actually become more reliable and valuable than search engines. In fact, Google recently altered its algorithms to search mobile app data before website data! Would a Mobile App help you?
Most Mobile Apps can cost an arm and a leg (and usually do). Biznis Resource can create a mobile app designed specifically to your needs and your budget!
Biznis Resource can create a Mobile App catered to your needs and specific to your industry (i.e., Dating, Fitness, Food Services / Catering / Delivery, Hospitality / Room Reservations, and Real Estate, to name a few). Features include, but are not limited to:
Appointment Scheduling
Camera / Video inclusion
Chat / Messaging
Coupons and/or Loyalty Cards
Directories
Dating features
Donations
eCommerce / 3rd-party Store
Events
Fitness Tracker
Flashcards / Quizzes
Food Services / Catering / Delivery features
Forums
Hospitality / Room Reservation features
Maps
News
Notifications
Polls / Surveys
Quote of the Day
Real Estate features
Social Messaging
To-do Lists
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Your brand is a crucial part of your business. First (and second) impressions are everything! What messages are your sending your potential customers (or not sending)? Biznis Resource understands the psychology behind establishing and maintaining an exciting (and accurate) brand to powerfully and effectively sell your products and/or services. Don’t make the mistake of trying to do it yourself!
The strategy behind creating an exciting (and accurate) brand begins with identifying the core purpose behind your business. You will likely identify with several or all of the following core purposes, but it’s critical to identify the primary, core purpose that motivates and describes what you do:
Social – Connecting with others (belonging)
Order – Providing Structure to the World (stability / control)
Ego – Leaving your Mark on the World (risk achievement)
Freedom – Yearning for “Paradise” (learning / freedom)
Once your core purpose is determined, it’s easier to identify the “archetype” or story that will best define your business, non-profit / organization, or school. Carl Jung, the Swiss psychiatrist / psychoanalyst outlined 12 universal archetypes useful in identifying the “story” you want to tell:
Caregiver
Ruler
Creator
Innocent
Sage
Explorer
Magician
Rebel
Hero
Lover
Jester
Everyman
Which core purpose and archetype best describe your business, non-profit / organization, or school? Don’t worry, Biznis Resource can help!
Everything behind your brand, including color schemes, fonts, artistic styles, and strategic uses will emerge from and revolve around your core purpose and archetype to ensure you are telling your unique and exciting story in the most effective way.
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With yet another July 4th behind us, it’s the perfect time to reflect on the “independence” your business, non-profit / organization, or schools enjoys (or lacks). July 4th is only significant, because it marks the day our country’s founders “declared” independence from the out-dated status quo thinking / government organization of the time. The founders did not achieve independence on July 4th, they only declared it.
Three essential questions present themselves:
Is your business, non-profit / organization, or school completely free and “independent” to buck the status quo holding it back?
If not, are you ready to declare your independence TODAY to boldly face any opposition that restricts you from achieving the independence you need to follow your goals and dreams?
Once you have declared your independence from the status quo, what will be your next step? Where will you find the knowledge, wisdom, and expertise you need to ensure all of your hard work and sacrifices pay off?
Biznis Resource is THE answer. First, recognize you are not yet independent. Second, boldly “declare” your independence TODAY. Third, enlist the help of Biznis Resource to ensure you always gain more while paying less!
Just as the United States of America achieved independence and prosperity through education, wisdom, sacrifice, and hard work, so too can your business, non-profit / organization, or school achieve independence and prosperity by following the very same principles! Our founding fathers didn’t have to do it alone, and neither do you! Biznis Resource will help you get where you want / need to be and help you save critical time and money while getting there!
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Happy Memorial Day from Biznis Resource! We are so blessed to enjoy a free market society with abundant business opportunities, in large part due to the countless, selfless sacrifices of so many of our service men and women from the foundation of our country. Many have given the ultimate sacrifice – their lives! We are forever indebted to them!
Thank you from the bottom of our hearts!
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In 2018, there were 30.2 million small businesses in operation in the United States, accounting for 99.9% of all businesses in the country. Small businesses have a huge impact on our society, yet so many Americans choose to shop at multi-chain stores and online retailers instead. About 1 in 12 businesses close every year, with low sales being the top cause.
While shopping online may be more convenient, local neighborhood stores create the backbone of the community we live in. They help strengthen the local economy, create close-knit communities, provide better customer care, and so much more.
Here are 5 reasons why you should support small businesses and #ShopLocal today and every day:
1. Small Businesses Strengthen the Local Economy
As of 2015, 58.9 million people have been employed by small businesses in the United States. Small business owners are more likely to hire locals, so shopping at these businesses frequently creates more job opportunities. Small businesses also tend to source products locally, thus supporting fellow local businesses.
2. Small Business Owners are More Likely to Give Back to the Community
In a study by Civic Economics, “48% of each purchase at local independent businesses was recirculated locally, compared to less than 14 percent of purchases at chain stores.”
3. You Benefit from a Close-Knit Community
Whether it’s at your local coffeehouse or the hardware store around the block, shopping at neighborhood businesses gives you the opportunity to better connect with other members of your community. Cities and towns with a higher number of local businesses are proven to have stronger social ties and more participation in civic affairs.
4. You Get Personalized Customer Care
Anyone who’s shopped at multi-chain retail stores has had the experience of walking into a gigantic store, being overwhelmed, and walking out without purchasing anything because no one was around to help. On the other hand, small business owners will go the extra mile to ensure you benefit from personalized support and local expertise.
5. You Enjoy Product Diversity
Would you prefer to purchase a unique, one-of-a-kind product or one that’s owned by thousands of other people? Shopping at a local business gives you the benefit of not only getting unique products, but also access to an inventory that’s almost as exhaustive as that of a big box store.
3 easy ways you can support your local businesses:
Introduce your friends and family members to your favorite local business by giving them a gift card. This way, you’re encouraging more people around you to #ShopLocal as well.
Take a few pictures at your local businesses and promote them on social media. Make sure to tag their social handles and mention what you love so much about them.
Leave your favorite local business a positive review on Yelp / Google / Facebook. People tend to leave reviews only when they have a negative experience with a business, so do the opposite and show some love for your favorite local store and let people know why they should visit.
Digital Marketing is a tricky thing. Unless it’s done purposefully, you will waste a lot of time and money. Done well, digital marketing will take your business, non-profit / organization, or school to the next level. Biznis Resource will ensure you always advertise directly to your target market to:
Drive high-quality traffic to your site systematically and consistently!
Convert site visits into qualified leads!
Convert qualified leads into paying customers!
Biznis Resource will ensure you receive a positive return on each digital marketing investment (ROI) by first answering these 2 critical questions:
What is your average cost per lead?
What is your average cost to convert leads into customers?
Depending on your budget, Biznis Resource will help you create a unique Digital Marketing Plan (DMP) to meet your specific needs and goals, including any / all of the following:
– Affiliate Marketing – Blog Marketing – Content Marketing – Digital Signage – Email Marketing – Geo Fencing – Influencer Marketing – Landing Page Marketing – Mobile Device Marketing – Multimedia Messaging Service (MMS) Marketing – Offline Digital Marketing – Pay-Per-Click (PPC) Ads – Search Engine Marketing (SEM) – Search Engine Optimization (SEO) – Short Message Service (SMS) Marketing – Smart Phone App Marketing – Social Media Marketing – Viral Marketing – Websites – WiFi Marketing
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Dwight Eisenhower, former general and president of the United States, once famously said: “What is important is seldom urgent.” Eisenhower taught that life can be broken down into 4 simple types of tasks:
Task #1: The important and urgent – things that are critically important and immediately necessary (i.e., you’re drowning, and YOU NEED AIR).
Task #2: The important but non-urgent – things that are critically important but not immediately necessary (i.e., spending time with family)!
Task #3: The unimportant but urgent – Things that ultimately matter very little but are immediately necessary (i.e., you haven’t eaten all day and you need to eat dinner).
Task #4: The unimportant and non-urgent – Things that matter very little and are unnecessary (i.e., watching TV or browsing social media).
Which things in your life should you re-prioritize as a Task #1 or a Task #2? Set your standards high, and attack the most important tasks with full focus and meaning.
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With such a wide variety of software tools clamoring for your business and so many options among them, it becomes imperative to make calculated, data-driven decisions when considering any new software adoption. You must consider the data, business goals, and your budget, to name a few key factors. A technology plan then must be developed and adopted to focus money and energy where they will provide the greatest positive impact. Once a particular software is considered vital, both the pros and cons of each option must be considered before making the final decision.
The ultimate software choice can provide a critical missing link to help your business, non-profit / organization, or school function more efficiently and effectively! Unfortunately, software chosen too hastily can prove to be a monumental disaster requiring enormous resources of time and money to repair.
By first answering these 10 questions, you can be confident you are making the “right” software decision(s) for your business, non-profit / organization, or school:
According to the data, what is your most critical need? (The most critical need is usually apparent after triangulating data sources).
What other areas of need are causing problems?
What are your business goals? Are they “S.M.A.R.T.”-oriented?
What is your budget for this software adoption? Is it realistic / conservative?
Do you need / want the new software to change your current workflow? Or do you just need the software to speed up and/or simplify your current workflow?
Is it possible to customize your current software to meet your needs / wants? Is there an integration that can improve your current system without undergoing a completely new software adoption?
Does your team have any recommendations? If so, what are they? Why?
Does your professional network have any recommendations? If so, what are they? Why?
Is there a Business Management Consultant who can help determine the answers to each of these questions and do the research behind the pros and cons of each software option? Or are you going to complete every step yourself / in-house?
What software training will be needed to ensure full implementation? Which teams / departments need to be involved in the training? How long is reasonable to train / implement the software?
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Only 7 states out-pace the rest of the country in economic diversity, with Utah and Missouri leading the way (Hachman Index of Economic Diversity, 2017):
Utah (96.9)
Missouri (96.8)
Arizona (95.7)
Illinois (95.6)
Pennsylvania (95.5)
Georgia (95.2)
New Hampshire (95)
In short, the more diverse the economy (the higher the index score), the more stable and strong the economy is. Note: a value of 100 would mean the state’s economic activity is distributed exactly like the national average. How economically diverse is your state?
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Charter school enrollment continues to climb. Yet, there are still a lot of questions and misunderstandings surrounding the differences between charters, private, and traditional schools.
The differences between charter schools, private schools, and traditional public schools are really quite simple. Charter Schools are public schools granted a “charter” by a state or university to specialize in a particular area of focus (i.e., academics / college prep., athletics / dance, military prep., musical / theater arts, etc.). Charter Schools still have to follow all state laws and rules pertaining to traditional public schools and are funded by the state and federal government (charter schools are free). Private schools do not have to follow any state or federal laws and rules.
Thinking about placing a student in a charter school or private school? Biznis Resource can help!
A few additional distinctions between charter schools and traditional public schools are:
Charter Schools typically limit class size to 25 or fewer students.
Charter School Principals or Directors usually function as the “superintendent” by interacting directly with the school’s Board of Directors.
Charter School Boards operate similarly to traditional school boards, only they typically focus on 1 school.
Charter School Boards and administrators are accountable to State School Boards and State Superintendents.
What has been your experience? Do you have questions or concerns? Need help finding a good charter school or private school to suit your family and student(s)?
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The highlighted areas mark “economically-distressed” areas designated by Governors in the western states for preferential tax treatment (Tax Cuts and Jobs Act of 2017).
10% exclusion of deferred gains for investments held longer than 5 years
15% exclusion of deferred gains for investments held longer than 7 years
100% exclusion of deferred gains for investments held longer than 10 years Ready to start a business or invest in the West?
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The top 5 businesses for private business growth in 2018 (exceeding $2M in annual revenue) were:
Virginia
Utah
Georgia
Arizona
Massachusetts
More specifically, the businesses highlighted in the chart have logged at least 3 years of 20% or more annual revenue growth! How is your private business doing? How does your state compare?
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The U.S. economy has been expanding by an average of 1.5% / year since July, 2009 (113 months)!
This news can be both good and bad. It demonstrates how strong the economy has been, but it could also indicate the economy may begin to slow down. What do you think?
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Yes, 2019 can be your most successful year! But it won’t happen by itself. You’ve probably heard that: “The definition of insanity is doing the same thing over and over again, but expecting different results” (Albert Einstein). Do you believe it? If you want better results, look no further. Biznis Resource will help you re-source your products and services to make sure you’re getting the best for less!
Whether you’re a business, non-profit / organization, or school, it’s time to turn things up a notch with the help of Biznis Resource!
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What is ailing your business, non-profit / organization, or school? Choose from these essential services to ensure you’re always getting more and paying less!
Accounting
Analytics
Broker
Capital
Consulting
Equipment
I.D. Theft Protection
Insurance
Law
Marketing – Digital
Marketing – Traditional
Merchant Services
Recruiting / Staffing
Software
Translations – Spanish / English
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Look out 2019… Biznis Resource launches in Utah! Ensure quick wins and long-term improvements with the help of Biznis Resource.
Any business, non-profit / organization, or school seeking to save money and obtain the best products and services to improve outputs, look no further!
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“Re-source” your products and services with Biznis Resource to ensure the most efficient and effective tools and systems for your business, non-profit / organization, or school.
Biznis Resource will provide the most affordable, actionable, and confidential top-to-bottom diagnosis of your “baby” to help you achieve both quick wins and long-term improvements.
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