eCommerce Wood Tie Business for Sale

Wood Leon is a unique brand / product / business with a clear niche and a great online presence!

Light, flexible, Wooden Ties… Spread the Wood!

BUSINESS VALUE INCLUDES ($85K):

Soft Assets – Online Presence:
- Google My Business: 28 Reviews / 5-Stars
- Website (100 Reviews / 5-Stars): https://woodleon.com/
- Etsy (182 reviews / 5 Stars): https://www.etsy.com/shop/WoodLeon
- Facebook Business (750 Followers / 33 Reviews / 5-Stars): https://www.facebook.com/woodleon/
- Instagram (7.3K Followers): https://www.instagram.com/wood.leon/
- LinkedIn: https://www.linkedin.com/in/woodleon/
- Pinterest: https://www.pinterest.com/woodleon/
- TikTok (3,250 Followers / 70K+ Likes / Video with 500K+ views): https://www.tiktok.com/@spreadthewood/video/7122506372750642475
- YouTube: https://www.youtube.com/channel/UCrfvBE1Z0l9FkrmhP-5AD8g

Soft Assets – Other:
- Customer Info:
  - Emails = 3K+
  - Phone #s = 600+
- Marketing:
  - Pictures (hundreds)
  - Videos (plenty)
  - Advertisements (pre-made), including:
    - VIA
    - Mail Chimp
- Product Designs (ALL designs included)
- Sources / Resources:
  - Materials
  - 3rd-party Relationships

Hard Assets = ~$90K:
- FF&E = ~$20K:
  - Laser Engraver (24×12 50 W Epilog with Air-assist and Vacuum)
  - Computer
  - Furniture
  - Event Display
  - Shop Supplies
  - Materials (milled wood, wool backing, neck bands)
- Inventory = ~$70K:
  - Swag Products:
    - Beanies
    - Bottles
    - Coasters
    - Cups
    - Hats
    - Knives
    - Sunglasses
  - Shipping:
    - Materials / Supplies
    - Packaging

Revenue Channels:
- eCommerce:
  - Jane.com
  - Etsy
  - Shopify Website (BlueHost)
- Events:
  - Christmas Booths
  - Farmers Markets
  - Swiss Days
  - Summer Fest

Financials:
- Gross Sales = $225K since 2018 (trending up)
- NET Income = $40K since 2018 (trending up)

Software Utilized:
- Adobe Illustrator
- Etsy
- Mail Chimp
- QuickBooks
- ShipStation
- Via (text marketing)

Opportunities for Growth:
- Marketing (marketing has been rare… MOSTLY organic, word-of-mouth)
- Reducing COGS (R&D done, less expensive materials, higher quantity orders, etc.)
- Wholesaling (Untapped / Ready to Scale)!
- Tax (was NOT charged until summer 2022)
- Shipping (was NOT charged until summer 2022)
- TikTok (quickly expanding with very little effort)
- Utilize VIA and Mail Chimp more
- Hobbit Clocks (scaling up since 2021 with almost no marketing spend)