Business Human Resources (HR)

H.R. Explained

Human Capital, more commonly known as Human Resources (H.R.), is often misunderstood. Many mischaracterize H.R. as the department primarily tasked as the resident “watchdog.” In truth, H.R. refers to the most valuable asset behind any successful business, non-profit / organization, or school – the people. Charged with handling the most valuable assets, it stands to reason that H.R. departments would hold a prominent role and even be considered “the most valuable department.” Yet this is rarely, if ever, the case. Instead, H.R. departments are often relegated to handling menial administrative tasks.

Biznis Resource helps employers structure and manage their Human Capital / Resources to ensure exponential growth for their business, non-profit / organization, or school! Biznis Resource can provide any or all of the following products and services:

  • Fractional HR Director (Note: for small to medium-sized businesses, this option can often produce great results and huge savings)
  • Organizational Design (i.e., organization charts and job descriptions)
  • Writing / Updating Policies and Procedures Manuals
  • Recruiting / Interviewing / Hiring
  • Orientations / Trainings
  • Employee Compensation Packages (i.e., salary, bonuses, and other incentives)
  • Employee Benefits Packages (i.e., health, medical insurance, life insurance, 401(k) plans, and cafeteria plans)
  • Payroll (i.e., paychecks, handling taxes, and handling employee leave)
  • Records Management (i.e., HR data warehousing)
  • Self-access Human Resource Information Systems (HRIS)
  • Internal Employee Relations / Dispute Resolutions
  • Labor Relations
  • Wage / Salary Reviews
  • Retention (i.e., positive / productive environment, improved benefits, promotions)
  • Risk Management (i.e., compliance, safety, and Workers’ Compensation)
  • Terminations (i.e., investigations and exit interviews)

Human Resources Directors have a complicated job, because they must protect the interests of their employer and the interests of the employees. Some argue that it is impossible to do both effectively. Nevertheless, H.R. Directors often become the primary link between executives and employees.

  • For the employer, the H.R. Director must ensure the right people are in the right positions, provide resources to help them properly develop in their roles and responsibilities, and confirm that they are performing their prescribed job function(s).
  • For the employees, the H.R. Director must ensure the employer always operates professionally within the scope of its policies and procedures and labor laws.

H.R. Directors must be involved in all strategic planning with executives, which often leads to additional administrative and / or supervisory functions and duties. This is to be expected and must be encouraged / supported. As H.R. Directors are empowered, their businesses, non-profits / organizations, and schools will likewise grow and prosper.

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Business Branding

The Secret to Branding

Your brand is a crucial part of your business. First (and second) impressions are everything! What messages are your sending your potential customers (or not sending)? Biznis Resource understands the psychology behind establishing and maintaining an exciting (and accurate) brand to powerfully and effectively sell your products and/or services. Don’t make the mistake of trying to do it yourself!

The strategy behind creating an exciting (and accurate) brand begins with identifying the core purpose behind your business. You will likely identify with several or all of the following core purposes, but it’s critical to identify the primary, core purpose that motivates and describes what you do:

  1. Social – Connecting with others (belonging)
  2. Order – Providing Structure to the World (stability / control)
  3. Ego – Leaving your Mark on the World (risk achievement)
  4. Freedom – Yearning for “Paradise” (learning / freedom)

Once your core purpose is determined, it’s easier to identify the “archetype” or story that will best define your business, non-profit / organization, or school. Carl Jung, the Swiss psychiatrist / psychoanalyst outlined 12 universal archetypes useful in identifying the “story” you want to tell:

  1. Caregiver
  2. Ruler
  3. Creator
  4. Innocent
  5. Sage
  6. Explorer
  7. Magician
  8. Rebel
  9. Hero
  10. Lover
  11. Jester
  12. Everyman

Which core purpose and archetype best describe your business, non-profit / organization, or school? Don’t worry, Biznis Resource can help!

Everything behind your brand, including color schemes, fonts, artistic styles, and strategic uses will emerge from and revolve around your core purpose and archetype to ensure you are telling your unique and exciting story in the most effective way.

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Business Sales

REAL Options to Increase Sales Now

Need professional help increasing your sales (“donations” for non-profits / “enrollments” for schools)? Who doesn’t! Does your sales department need a tune-up? Most do! Biznis Resource will quickly identify any weak link(s), confidentially report options, offer reliable recommendations, and provide the necessary time and resources to ensure your sales quickly improve and stay on track!

Biznis Resource works directly with ownership in any capacity needed to increase and maintain sales results:

  1. Phone Lists – We will provide detailed, actionable phone lists with decision-maker contact info. (per industry and zip code)!
  2. Phone and / or Direct Sales – Biznis Resource will take to the phones and / or to the road for you!
  3. Hiring & Training – We will find and build you a quality Sales Team from scratch! 
  4. Call Center – We will make sure you only contract with best-in-class Call Centers at the best rates!
  5. Owner(s) / Sales Manager(s) / Sales Team(s) Training – We will provide one-time, limited-time, or ongoing training options are available, including: recorded online trainings, live online trainings, and/or in-person trainings!
  6. Owner(s) / Sales Manager(s) / Sales Team(s) Coaching – We will provide consistent, one-on-one time with the Owner(s) and Sales Manager(s) to determine: current production / projections; sales strengths; sales goals / expectations; barriers to sales growth; systems / processes / routines; and mindsets / paradigm… Then: Sales observations – phones and on-site, coaching – phones and on-site, evaluations, more coaching, and success!
  7. Fractional Sales Manager – We will be your dedicated, part-time Sales Manager working directly with the Owner(s) and the Sales Team to increase sales. Note: Hiring a Fractional Sales Manager is often much more cost effective for small- to medium-sized businesses that are not yet ready to invest in a full-time sales manager!

The Consultation is FREE, so there’s absolutely no risk!

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Digital Marketing Plan

DO YOU HAVE A DIGITAL MARKETING PLAN?

Digital Marketing is a tricky thing. Unless it’s done purposefully, you will waste a lot of time and money. Done well, digital marketing will take your business, non-profit / organization, or school to the next level. Biznis Resource will ensure you always advertise directly to your target market to:

  1. Drive high-quality traffic to your site systematically and consistently!
  2. Convert site visits into qualified leads!
  3. Convert qualified leads into paying customers!

Biznis Resource will ensure you receive a positive return on each digital marketing investment (ROI) by first answering these 2 critical questions:

  • What is your average cost per lead?
  • What is your average cost to convert leads into customers?

Depending on your budget, Biznis Resource will help you create a unique Digital Marketing Plan (DMP) to meet your specific needs and goals, including any / all of the following:

– Affiliate Marketing
– Blog Marketing
– Content Marketing
– Digital Signage
– Email Marketing
– Geo Fencing
– Influencer Marketing
– Landing Page Marketing
– Mobile Device Marketing
– Multimedia Messaging Service (MMS) Marketing
– Offline Digital Marketing
– Pay-Per-Click (PPC) Ads

– Search Engine Marketing (SEM)
– Search Engine Optimization (SEO)
– Short Message Service (SMS) Marketing
– Smart Phone App Marketing
– Social Media Marketing
– Viral Marketing
– Websites
– WiFi Marketing

The Consultation is FREE, so there’s absolutely no risk!

FREE CONSULTATION – BIZNIS MARKETING: DIGITAL
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Biznis Resource

Introducing Biznis Resource!

Watch this short video to learn more about Biznis Resource – the better, easier way!

The Consultation is FREE, so there’s absolutely no risk!

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Essential Biznis Services

What is ailing your business, non-profit / organization, or school? Choose from these essential services to ensure you’re always getting more and paying less!

  • Accounting
  • Analytics
  • Broker
  • Capital
  • Consulting
  • Equipment
  • I.D. Theft Protection
  • Insurance
  • Law
  • Marketing – Digital
  • Marketing – Traditional
  • Merchant Services
  • Recruiting / Staffing
  • Software
  • Translations – Spanish / English

The Consultation is FREE, so there’s absolutely no risk!

FREE CONSULTATION
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