Your brand is a crucial part of your business. First (and second) impressions are everything! What messages are your sending your potential customers (or not sending)? Biznis Resource understands the psychology behind establishing and maintaining an exciting (and accurate) brand to powerfully and effectively sell your products and/or services. Don’t make the mistake of trying to do it yourself!
The strategy behind creating an exciting (and accurate) brand begins with identifying the core purpose behind your business. You will likely identify with several or all of the following core purposes, but it’s critical to identify the primary, core purpose that motivates and describes what you do:
- Social – Connecting with others (belonging)
- Order – Providing Structure to the World (stability / control)
- Ego – Leaving your Mark on the World (risk achievement)
- Freedom – Yearning for “Paradise” (learning / freedom)
Once your core purpose is determined, it’s easier to identify the “archetype” or story that will best define your business, non-profit / organization, or school. Carl Jung, the Swiss psychiatrist / psychoanalyst outlined 12 universal archetypes useful in identifying the “story” you want to tell:
- Caregiver
- Ruler
- Creator
- Innocent
- Sage
- Explorer
- Magician
- Rebel
- Hero
- Lover
- Jester
- Everyman
Which core purpose and archetype best describe your business, non-profit / organization, or school? Don’t worry, Biznis Resource can help!
Everything behind your brand, including color schemes, fonts, artistic styles, and strategic uses will emerge from and revolve around your core purpose and archetype to ensure you are telling your unique and exciting story in the most effective way.
The Consultation is FREE, so there’s absolutely no risk!
Re-source today with Biznis Resource… the better, easier way!