Rideologie is a boutique indoor cycling studio offering rhythm-based fitness classes, memberships, private events, and wellness-focused community experiences in Salt Lake City, Utah!
Established in 2017, Rideologie has built a strong local brand with nearly a decade of operating history.
Rideologie enjoys a prime Salt Lake City location serving a growing community of health-conscious and fitness-focused consumers.
Over 25,000 annual rider visits demonstrate strong customer demand and brand loyalty!
BUSINESS VALUE INCLUDES ($225K):
- Goodwill:
- Established in 2017 (9+ years in business)
- Well-known boutique indoor cycling brand in the Salt Lake City market
- Loyal recurring membership base with 67 active memberships
- Strong community-focused culture and customer retention
- Experienced instructor team and established operating systems
- Excellent online reputation: o Google: 4.9 Stars (329 reviews)
- Facebook: 5.0 Stars (38 reviews)
- Yelp: 4.9 Stars (61 reviews)
- Active social media presence with 3,400+ Instagram followers
- Recognizable local fitness and wellness brand with established goodwill
- Location: 1155 E Wilmingon Ave Ste. 200, Salt Lake City, Utah 84106
- Prime central location serving a growing fitness-conscious demographic
- Modern boutique fitness studio with premium build-out
- Income Streams:
- Recurring membership subscriptions Class package sales
- Drop-in ride purchases
- Private rides and special events
- Retail merchandise sales
- Gift card sales
- Additional growth opportunities through: o Corporate wellness programs
o Digital fitness offerings
o Instructor education programs
o Expanded retail sales
- Tangible (Hard) Assets:
- FF&E and Equipment (Estimated Market Value):
- Estimated total asset value: approximately $73,000
- 33 Stages indoor cycling bikes
- Free weights and strength-training equipment
- Professional audio and visual systems
- Lighting systems and instructor equipment
- Reception area furniture and fixtures
- Signage and branding assets
- Computers, tablets, POS hardware, and network equipment
- Laundry and facility maintenance equipment
- Rental shoes, towels, and operational supplies
- Operations & Customer Base:
- Approximately 26,000 annual attendees
- 14,348 attendees year-to-date
- Approximately 25,804 attendees over the previous 12-month period
- Owner currently operates business with limited involvement of approximately 10 hours per week
- Established systems, scheduling, marketing, and membership management platform in place
- Online/Social Media:
- Website: https://rideologie.com/
- Facebook: https://www.facebook.com/rideologie/
- Instagram: https://www.instagram.com/rideologie/?hl=en
- Intellectual Property:
- Rideologie trade name and logo
- Website and domain name
- Social media accounts and digital marketing assets
- Customer database and membership records
- Instructor training materials and operational manuals
- Loyalty program assets and associated business goodwill
- Opportunities for Growth:
- Expand corporate wellness partnerships
- Increase private events and team-building programs
- Add youth, family, and specialty fitness programming
- Launch digital and on-demand fitness offerings
- Grow personal training and strength-training services
- Increase retail and branded merchandise sales
- Develop instructor certification and training programs
- Optimize underperforming class times through targeted marketing efforts
- Potential for additional locations or franchise expansion
- Business Highlights:
- Established boutique fitness business with nearly a decade of operating history
- Strong recurring membership revenue model
- Highly rated brand with exceptional customer reviews
- Prime Salt Lake City location
- Large and engaged community of riders and members
- Experienced instructor team and proven operating procedures
- Multiple revenue streams and significant expansion opportunities
- Semi-absentee ownership structure requiring approximately 10 hours per week from owner
- Risk Factors:
- Boutique fitness industry subject to seasonal attendance fluctuations
- Some dependence on owner relationships and leadership
- Competition from local studios and national fitness brands
- Rising lease and operating expenses may impact margins
- Instructor retention remains important for continued success
- Staffing:
- 1 Owner
- Experienced instructor team in place
- Established accounting and bookkeeping support relationships
- Operational systems allow for limited owner involvement
- Transition: Negotiable
- Customized transition and training support available
- Introductions to staff, vendors, and key business relationships included
- Transition period length negotiable based on buyer need
Rideologie has an experienced instructor team and established operating systems provide a strong foundation for continued growth!
Rideologie includes 33 premium Stages indoor cycling bikes and an estimated $73,000 in furniture, fixtures, equipment, and studio assets!
Significant expansion opportunities through corporate wellness programs, personal training, specialty fitness offerings, digital memberships, and additional locations.
Inquire below for more info… this fitness business will not last long!
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The Consultation is FREE, so there’s absolutely no risk!